Hollister Confidence Project Awards Grant to This Is My Brave to Empower Brave Storytellers

March 16, 2023

LEESBURG, VA: This Is My Brave, Inc., a non-profit organization dedicated to ending the stigma surrounding mental health, announced its partnership with the Hollister Confidence Project. The partnership aims to amplify mental health and empower brave storytellers.

The Hollister Confidence Project is a 365-day-a-year people-powered initiative dedicated to helping all teens feel their most confident, comfortable, and capable. The project aims to encourage and inspire young people to embrace their individuality and feel confident in expressing themselves. As part of the project, Hollister pledged to donate $50,000 to This Is My Brave through their Hollister Confidence Fund.

This partnership marks an important milestone for This Is My Brave in its mission to create a world where mental health is understood and accepted. By joining forces with the Hollister Confidence Project, This Is My Brave hopes to reach a wider audience and encourage more people to share their mental health journeys.

“We are thrilled to partner with the Hollister Confidence Project to elevate the conversation around mental health,” said Natasha West, Marketing Director of This Is My Brave. “Through this partnership, we hope to empower more people to share their stories and break down the stigma surrounding mental illness and substance use disorders.”

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About Hollister
The quintessential retail brand of the global teen consumer, Hollister Co. believes in liberating the spirit of an endless summer inside everyone. At Hollister, summer isn’t just a season, it’s a state of mind. Hollister creates carefree styles designed to make all teens feel celebrated and comfortable in their own skin, so they can live in a summer mindset all year long, whatever the season.

About This Is My Brave
This Is My Brave debuted its first ever live show in May 2014 in Arlington, VA, at the Spectrum Theatre to a sold-out crowd of nearly 400. Over the past eight years, the nonprofit organization has hosted 82 performances across the United States and Australia. This Is My Brave has been featured in The Washington Post, O, The Oprah Magazine, Stage-Directions Magazine, as well as on the TODAY Show’s Mind Matters with Carson Daly.

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